December 2011
5 posts
(Bank)Simple's new logo is anything but...
It is beautiful for certain, but simple? Not so much.
You can hear the whole story behind the logo at: https://www.simple.com/blog/Simple/simple-branding/
For me the problem is the inconsistancy in pairing an intricate and nuanced icon with the word “Simple.” It’s counter intuitive in the same way as writing “Red” in blue ink.
Everytime I look at the logo,...
Words is Design
Never underestimate the power of a word. In design words are not only use descriptively, but also to set a mood, to conjure emotions, to steer thinking. But we use and see so much of it, especially online, that words can seem trivial. I was transitioning a social website from a symmetrical “friends” relationship, to a Twitter-style “followers.” And because we are a health and fitness related...
On Responsive Web Design - No One Wants to...
I think Responsive Web Design is a misnomer. It is only responsive insofar as the screen size of a device, which is, in my opinion, the least interesting characteristic of any device.
It certainly doesn’t respond to any of the cool hardware in modern devices, like touch screen, camera, or GPS. And worst of all, it doesn’t respond to how differently people interact with different devices. A quick...
Skeuomorph and Design
What a fun word to say, and even more fun in practice. Skeuomorph. It’s a word that only recently enter my vocabulary when it begins trending within the web design community. But of course skeuomorphism has always been an essential tool for designers, and not only in the practice of design, but more importantly in visualizing solutions. Windows, tabs, desktops belong to physical objects...
