"Web 2.0, meanwhile, has been a paradigm shift. Instead of creating user interfaces mimicking human experiences, these new tools are the other way around: New types of societies and human experiences are formed after them. Internet forums, instant messaging and personal news feeds are modeled after nothing we had every done before, but users adopted these new ways of communication in doves. Instead of being able to communicate face-to-face, one-to-one, or all five senses at a time, we can now communicate one-to-many, many-to-one and each sense at any time, forming a Hive Mind of collective consciousness and shared knowledge.
However, a misstep in the design of a web tool used by many can sterilize humanity of emotion, while a small meaningful gesture can help us better relate to each other to form a better world. The designers of the Web are the designers of the society of the future, and we should use our power responsibly by taking the details of our designs more seriously.”